Move closer to committed buyer intent
Search, save and enquiry signals are useful, but they sit before commitment. Registration and offer events show a buyer entering the transaction process under defined rules.
Keep the data defensible
Transaction data must be tied to permissions, timestamps and clear workflow states. That is what makes it useful for analytics, customer success, reporting and future product development.
Respect the commercial boundary
Portals should not need to expose customer identities publicly or displace agents to generate better transaction intelligence. The infrastructure can remain white-label and agent-controlled.